When you run a business, you know too well that online marketing is a crucial component. This is because people are online and that you can tap market potential, especially if you are looking to target a new market segment. To make sure that you reach a lot of people, you need to refine your techniques. And one of the techniques that will help you achieve your online marketing goals is search engine optimization, more commonly known as SEO. This method helps increase your chances of getting your website on the first page of search engine results. When that happens, you have better chances of being noticed.
While you may be working with an SEO agency already, you should ask yourself if you are satisfied. Otherwise, you will need to look for another supplier or partner. Here are some of the top signs that you need to work with a new provider of SEO services in Seattle.
You do not get results
You are paying your SEO agency to get results. And if you are not getting any, then you are wasting money. Results are a combination of the perfect strategy and the right timing. If your SEO agency is not adept at these things, there is an excellent chance that your campaign will fail. On top of this issue, you need to remember that Google and other search engines change their algorithms regularly. If your agency does not know how to respond to these changes, your business will surely lag behind the competition.
You have trouble communicating with them
Communication with suppliers is the first step to good collaboration. And if both of you have good chemistry, you will surely have great results. But if your SEO agency does not have a particular process on communicating with you, then collaboration is hindered. This is not something that you want to happen. Their reports and analyses will also not be explained thoroughly, which in turn will affect how you process results and plan for the future. You may also choose to ditch your agency if they are not transparent.
They are expensive
You may have a budget for your online marketing efforts, but it is not as always as big as you’d like it to be. But when you notice that your SEO agency is charging an unreasonable amount yet, you do not get results, that’s the best time that you should fire them. Remember, you are after your ROI, and you cannot afford to work with an inefficient supplier.
They lack the right services
Your SEO company may be providing the primary services, such as SEO. But you have to remember that SEO is not a single thing—many factors affect it. This is why you need to work with a reliable agency that has complementary services, such as web design, social media solutions, PR, and reputation management.
Working with the wrong supplier, whether in this context or not, may create a dent on your marketing budget. You do not achieve ROI, and on top of that, you do not meet your marketing goals. Change may be hard, but it is definitely for the better in this case.