The online world is one of the biggest stages for marketing and business, with around 2 billion people shopping online around the globe. With the ease and accessibility that the Internet brings, it’s also no wonder that there are now countless businesses, both small and large, that have gone online. Just what does a company need to thrive on the worldwide web?
1. A reverse logistics system
For businesses that sell products and goods that are shipped out to customers far and wide, it’s a wise investment to have a reliable reverse logistics system for any possible returns. Not only does this spark trust in your target customers, but it also makes the supply chain run smoother both for you and any partner manufacturers and suppliers you may have. It can smoothen out your operations and cut down on your turnaround time.
2. A feedback platform
Around 95% of online shoppers read customer reviews before they decide on whether or not they are going to purchase an item. Simply including this in your platform or interface can do a lot to nudge potential buyers in the right direction. It also contributes to each person feeling more comfortable to do business with you without prior interaction because a space for feedback is provided, making things feel more transparent as customers are heard and understood.
3. Sharable content
Today, one of the best things you can do for marketing is to create content that people want to share on different social media platforms that have high traffic. That can increase your visibility and bring you to bigger audiences. You can do it by having interesting blogs on your website that have share links or by maintaining a social networking page that can be interacted with. It’s important to be able to tap into the new era’s version of “word of mouth.”
4. A solid website
Not only does your website have to be searchable, but it should also be browsable. Your brand and professionalism will rely on this, and many potential clients base their impression of your services on how well your website works. Even beyond the aesthetics of your website, crucial things to focus on are the functionality and user interface. If your site doesn’t perform well with different screen orientations and browsers, has terrible security, and is difficult to traverse for even casual surfers, you may be sabotaging the maximum potential of your business.
5. Active customer service
If you’re hard to reach and unresponsive, it can cast a negative light on your business. Having excellent customer service that makes consumers feel heard and attended to can yield you increased profit and return customers. Data shows that customers are likely to spend around 14% to 17% more on a business with good customer service, and 77% of consumers who have a good experience end up recommending the business to a friend or two.
These are all core factors that you need to equip yourself with to succeed in the busy marketplace of the Internet. Doing so will help your business gain more customers and experience growth and success.